Every month a local real estate agent sends pertinent information to the residents of many developments, with each development receiving a unique version of the newsletter. This was originally done as a letter mailing to each development, which resulted in as many as 14 individual mailings.
We have been able to streamline the process by redesigning the piece to be a self-mailer and, by using the data to drive the document printed, we have been able to create a single mailing. In doing so we have saved the customer money on materials and postage while enabling us to process the job much faster.
To generate interest in an annual trade show, several dealers go together to do a mailing. Each dealer sends us a mailing list for address correction, zip +4, and standardization.
We merge/purge to eliminate duplicates but are still left with more than 100,000 names and a budget to mail only 75,000 pieces. We then generate a final mailing list using radius software to identify the recipients who are closest to the show and are most likely to attend.
QUANTITY: 7,000 pieces
The original concept of the piece would have made it necessary to hand-stuff the contents, costing the customer extra money and requiring a longer turnaround time. However, after reviewing the proposal, we were able to suggest design changes and envelope choices that allowed it to be machine-stuffed.
The result was a cost-effective piece that saved the customer money and put the mailing in the hands of donors sooner.