Direct Mail Success Stories
Every month a local real estate agent sends pertinent information to the residents of many developments, with each development receiving a unique version of the newsletter. This was originally done as a letter mailing to each development, which resulted in as many as 14 individual mailings.
We have been able to streamline the process by redesigning the piece to be a self-mailer and, by using the data to drive the document printed, we have been able to create a single mailing. In doing so we have saved the customer money on materials and postage while enabling us to process the job much faster.
Trade Show Self-Mailer
To generate interest in an annual trade show, several dealers go together to do a mailing. Each dealer sends us a mailing list for address correction, zip +4, and standardization.
We merge/purge to eliminate duplicates but are still left with more than 100,000 names and a budget to mail only 75,000 pieces. We then generate a final mailing list using radius software to identify the recipients who are closest to the show and are most likely to attend.
Local Non-profit Organization
QUANTITY: 7,000 pieces
The original concept of the piece would have made it necessary to hand-stuff the contents, costing the customer extra money and requiring a longer turnaround time. However, after reviewing the proposal, we were able to suggest design changes and envelope choices that allowed it to be machine-stuffed.
The result was a cost-effective piece that saved the customer money and put the mailing in the hands of donors sooner.